Writing an Instagram Bio for Your Business -Tips, Tricks and Different Approaches

By on August 23, 2019

You will not have a second chance to make a first impression. And since Instagram is a place for, first of all, for the visual perception of information, this is relevant for this social network more than for anyone else.

Correctly written bio motivates, makes visitors act and evokes emotions. This is where a potential subscriber should feel the interest and desire to learn more. How to fill in your bio? What to write about yourself on Instagram so that words become the first motivator to complete the target action? Read on.

The Most Important Rule in Writing a Bio

You can arrange your bio in different ways, but there is one rule. It is relevant for all businesses, without exception, as well as for personal profiles and brands.

Even a casual user should find answers to questions such as “Where did I go?”, “Who is this?” And “What is this person or company doing?” on the page in a few seconds. If instead of precise and concise answers, the profile has space or several abstract phrases like “The best photographer who shoots everything”, then you can only dream about orders through Instagram or an increase in the number of subscribers.

In the description, potential subscribers should see the key benefits that they will receive by subscribing to your profile. If they do not understand how you are useful to them, they will not subscribe, which means you will lose a potential client.

Remember That the Space for Bio Is Quite Limited

You have only 150 characters at your disposal, including spaces and punctuation marks, to convince a potential follower that you deserve attention.

Therefore, here is a general checklist for filling out personal information about yourself and your business:

  • tell who you are;
  • what do you do;
  • how you can be useful;
  • why the visitor should subscribe to you;
  • specify how to contact you.

Next, we will consider practical tips and analyze the examples on how to fill in your bio in the most comprehensive way.

Briefly About You

The very first thing you need to say is who you are and what you do.

For example, Neil Patel writes that he is one of the best writers for the New York Times, then lists his achievements and points to his author’s project.

Also, he gives a link to the site of his project. Instagram allows you to specify the site address in the profile description. This is your only chance to leave contact information to the subscriber. Please note that the link will be active only if it is indicated in the “Site” field. In the bio’s field, links are not activated and do not work, as well as hashtags, so do not clog this block with them.

Hint! If you work in the e-commerce segment, you can start your sales funnel right in your bio. For this aim, put a link, clicking on which the visitor should go to the page with the catalog of goods and make a purchase. However, you do not need to lead the visitor to the main page of your site through your bio. It is much more efficient to bring subscribers to one of the internal pages of the site, for example, to the sale page, a page with the most popular goods, seasonal goods or recent arrivals.

Duplicate Your Contacts

Despite the special buttons for communication, duplicate the contacts with text so that they are visible. According to the results of the study, phone and email are the most popular contact details in profiles. Here is an example of a successful implementation of this approach.

Use Hashtags

Hashtags rarely appear in bio. And yet, there are three reasons why you should use them:

  • Promote your branded hashtag so that customers know and use it. Further, you will be able to collect their content (repost their posts in your account).
  • Appear in the search. If there is a popular hashtag that suits your business, use it to appear more often in search and increase reach. But make sure that there isn’t more advertising on it than the right content.
  • Promote a specialized hashtag. For example, you are holding a contest, an action or asking subscribers to post a photo with you after the event, you can temporarily put a special hashtag in Bio. Here is how it works.

Add Emoji

Emojis have two functions in the description:

  • Expression of emotions, decoration.
  • It is very convenient to structure and mark the text with the help of smiles; information with them is perceived better.

Use Statistics

Statistics are a very strong motivator and way of persuading. Even if it is in no way possible to verify in practice. Here is an example of how this works.

Therefore, if you are developing a personal brand, helping people find work or losing weight, or anything else, be sure to indicate the number of people you have successfully helped, the number of transactions that you completed, the number of completed projects. Figures are very strong social proof.

One More Option – Add a Link to the Page with Reviews

Since we are talking about social evidence that you can give potential subscribers right in your bio, invite them to read reviews about your work. For example, you can create an endangered History, and add an arrow at the end of the bio, indicating that it is possible to read real customer reviews here.

Main Findings

Of course, the approach to writing bio will vary depending on your type of business. But you should always let your potential subscribers know who you are and what problem you are solving.

As additional options, you can add your most significant achievements, and it will be even better if you can express them in real numbers. Be sure to use emoji or any separator characters for a better perception.

Besides, you can always ask your subscribers what they think about the design of your bio. Very often, an external view is effective, so you will likely receive a series of valuable advice from those who are already committed to your business.

About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at TrustMyPaper and GrabMyEssay and does some editing work at WoWGrade.

About Kristin Savage

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducation and GrabMyEssay. Kristin runs her own FlyWriting blog.
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